IVY PARK is the new term in town or should I say on the internet. Beyonce of course is the one behind this new internet craze.
The IVY PARK franchise which includes hugging spandex, stylish sweats and workout-ready gear would all carry the IVY PARK logo.
Beyonce on the idea behind the IVY PARK brand:
“When I’m working and rehearsing I live in my workout clothes, but I didn’t feel there was an athletic brand that spoke to me,” Beyoncé said in a press release. “My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel that same way.”
The IVY PARK brand is a collaboration between Beyonce and Sir Philip Green. And it would be on the racks come 14 April.
According to Sir Philip:
“Her engagement, out many meetings and her continued involvement in the range developement has enabled us to deliver some wonderful products. It has been great, fun, exciting and hughly memorable. I believe this is just the beginning of our Ivy Park journey together.”